LOLIVEFE, LLC

Dear Friends,

On August 1, 2019, we started LoliVefe with a crazy idea that came from a genuine love of fluid art and resin.

At the time, I saw an unmet need, born out of my own frustration. I wasn’t very good at fluid art and kept wasting paint. I wanted to find a way to recover and reuse it. A silicone mat would be perfect, I thought. I just needed one that was really big. I figured if I could benefit from something like that, maybe other people could too. So I found a partner to manufacture one. And then 50. And then 5,000. All stacked neatly in my basement...

Back then, I was working full time and never imagined this little side hustle would grow into the community and business it became.

One of the very first things we did with our first shipment of mats was send samples to several up-and-coming artists at the time. Nancy, Olga, Molly, Rinska, Tammy, and many others. And, of course, Kanella.

Let me take a moment to talk about Kanella. Kanella has been with us from the very beginning and we owe so much to her. If you don’t already follow her, you really should. She is incredibly talented, but more than that, she's an amazing person. I remember meeting her for the first time, which is actually the only time we have met in person. We went to one of her workshops in Florida to bring some goodie bags of products. My daughter and I left feeling so inspired, not just by her work, but by how genuine and generous she was in sharing everything she knew with everyone in the room. Kanella, thank you for your friendship, your support, and for believing in us from day one. You have been the best partner, collaborator, and creator imaginable. Your friendship has meant more than I can properly put into words.

What started as a small idea in our home slowly grew. More art forms, more products, more customers, more staff... we moved locations three times (HUGE thanks to my husband, who somehow managed the moving of everything LV from one location to the next, x 3). We really couldn't believe that this business took off the way it did, but what I loved most was that we became part of a community. Over the past seven years, I have had the privilege of talking with so many of you, hearing your stories, seeing your beautiful creations, and forming friendships because of this shared love of art.

This business was never really about making a lot of money. We were small and that was OK. I liked the high-touch, personal relationships that we could maintain as a small company. The smiley faces on every packing slip, the email outreach and communications with y'all when you needed something or just had a question (I know I wasn't always on top of emails!). We kept prices low, bought smartly and stayed scrappy to survive year after year, despite headwinds that seemed never-ending. Bigger companies offering the same products we were selling (I guess imitation really is flattery?). Temu disrupting the entire category. Tariffs. Inflation. The economy. On and on.

Unfortunately, these dynamics and the post-COVID era changed things for many small businesses, including ours. It became harder and harder to stay afloat.

We looked at different paths forward, like moving the business to try to reduce costs, among other things. Believe me, we spent a lot of time thinking about what to do next. But in the end, we made the very difficult decision to wind down LoliVefe.

On August 1, 2026, exactly seven years after we opened, we will officially close our doors.

There is something poetic about ending this chapter on the same date it began. I am a numbers person and as difficult as this was to get to this point, August 1 felt right.

Seven years in business is something I am incredibly proud of. Many small businesses never make it that far, and I still can't believe that we did.

And NONE of it would have been possible without you.

Thank you. Thank you. Thank you. For every order, every kind message, every photo you shared, every recommendation to a friend, and every bit of encouragement along the way. You helped turn the seed of an idea into something real, and for that I am eternally grateful.

As we prepare to close our doors, everything on the website will be 70% off for the balance of July using code THANKS. Once something is gone, it won't be restocked, so if there is anything you have been wanting, something you would like to gift, or even something you would like to have for the future, now is the time.

From the bottom of my heart, thank you for these seven years.

This has been one of the most meaningful journeys of my life, and I feel incredibly lucky that we got to share it with all of you.

With love,

Adryanna and the LoliVefe Team

P.S. Please be patient with our fulfillment team this month. We’re down to a small crew and will do everything we can to get orders out as quickly as possible. Thank you for your understanding.

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Through the end of July!

Get 70% off

Use code: Thanks at checkout, or click the link below to automatically apply the discount to your order.

Thanks

FINAL SALE. COUPON CODES CANNOT BE STACKED.