How to Market Your Etsy Shop
You’ve got your Etsy shop up and running. You’ve got your first listings live. Now what?
Like it or not, buyers won’t just stumble into your store—especially when thousands of new shops launch every day. Marketing matters. But that doesn’t mean you have to become a full-time influencer or post every hour.
This guide walks through ways to promote your Etsy shop, attract real buyers, and build visibility over time, without burning yourself out or losing your mind.
1. Start with Instagram—but Use It Like a Gallery, Not a Diary
Instagram is still the best visual platform for artists. But it’s not about dumping photos. Think of your grid like a curated portfolio. Your goal is to stop the scroll and make it easy to buy.
Tips:
- Use your best shots (natural light, clean background)
- Include a pinned post with “SHOP OPEN” + link in bio
- Post 2–3x per week max—consistency matters more than frequency
- Add “Etsy” to your bio and link directly to your shop or a Linktree-style page
Caption formula that works:
What it is + Why you love it + Where to get it
“Mini ocean resin tray 🌊 made with mica powders and a glossy top coat. This one is giving me serious beach day vibes. Just listed in the shop—link in bio!”
2. Film Your Process—But Keep It Real
You don’t need to go full TikTok creator mode. A simple timelapse of you pouring, demolding, or top-coating can be incredibly effective. People love watching art happen.
Easy content ideas:
- Time-lapse of a bloom pour or resin layer
- Peeling paint skins off a silicone mat
- Pouring resin into a mold and torching bubbles
- Side-by-side: freshly poured vs. finished product
Tip: Use a small tripod and natural light. Set your phone to record while you work—no need to narrate or stage it.
3. Use Pinterest as a Passive Traffic Engine
Pinterest works more like a search engine than a social platform. Once your content is there, it can keep driving traffic for months. And it’s highly visual—perfect for resin, fluid art, and handmade gifts.
What to post:
- Product pins (finished work with link to Etsy)
- Process shots (pouring, demolding, layering)
- Behind-the-scenes of your workspace
Tools that help:
Canva makes it easy to create Pinterest-friendly graphics with text overlays like:
“Ocean Resin Coaster Set – Handmade & One of a Kind”
4. Use Reels or TikToks—But Only if It Feels Fun
Short-form video is powerful—but not required. If it feels stressful, skip it. If you’re willing to try, start with silent videos of your art coming to life. No dancing, no pointing to captions, no trends needed.
Examples:
- Resin being mixed and poured
- Spinning a bloom on your LoliVefe spinner
- Packaging orders with aesthetic music
Add a voiceover later if you want, or keep it clean and captioned.
5. Show (Don’t Tell) That Your Art Makes Great Gifts
The holidays. Birthdays. Mother’s Day. Teacher thank-yous. Etsy shoppers are looking for gift ideas—make it easy for them to see how your art fits.
Content examples:
- “Gifts under $30” post with your small items
- A video wrapping one of your pieces with tissue + thank you note
- Carousel of “Best sellers this month” or “Restock alert!”
Bonus: Group similar listings together on Etsy into a “Gifts” section so it’s easy for buyers to browse.
6. Use Hashtags and Keywords Strategically
Hashtags still help—but don’t overload. Use a mix of broad and niche tags.
Broad:
#resinart #fluidart #giftideas #homedecor #jewelrydesign
Niche:
#oceanresin #resinjewelry #resinpour #bloompour #paintskins
Etsy loves keywords, too. Make sure your post captions, titles, and tags all mention what your product is. For example, “Ocean resin keychain made with metallic pigments and glitter—makes a great handmade gift.”
7. Don’t Try to Do Everything—Pick 1 or 2 Channels to Start
It’s easy to get overwhelmed. You don’t need to be on Instagram and Pintrest and TikTok and Facebook. Choose the platform where you naturally like to scroll or engage and make that your main channel.
Once you’re posting consistently and feel confident, you can branch out.
Art First, Marketing Second
Marketing shouldn’t drain your joy. It should help people find the work you love to make. Think of it as inviting someone into your studio—not begging them to buy.
You don’t have to sell yourself. Just show your process, share your pieces, and let the art speak for itself.
Coming Up Next:
How to Ship Handmade Art Without Losing Money (and Your Mind)
We’ll break down how to pack, protect, and ship your creations safely, including tips for fragile items, labels, and calculating shipping costs right the first time.
Create. Get Messy. Love Life.